@kensingtonfurniture
Full Time Marketing & Sales Operations Specialist (June 2023 – June 2024)
My time at Kensington Furniture helped me discover my passion for business intelligence. I began as a the social media manager, ensuring branding consistency and producing content . Over time, I took on additional responsibilities like newsletter creation, managing Facebook ads, compiling budget reports and creating in-store visuals.
Eventually, I proposed a significant project to my supervisor, Michael Grossman, with the aim of enhancing customer segmentation and nurturing new and returning customers. For this, we needed to standardize our customer database, tech stack, and sales pipelines.
Kensington Furniture, a 112-year-old South Jersey local business, is relatively unknown to the up-and-coming generation. My goal was to propel Kensington to success by training the sales team on enhanced processes, standardizing customer data, streamlining data entry, and enhancing the overall customer experience, ensuring it is more immersive and personalized, whether in person or online.
Carousel post samples
Reel Samples
Adriana Alfaro 